DIGITAL MARKETING
The greatest professional challenge of the 21st century is staying relevant. Get the digital marketing skills to stay ahead of the game, a certification that is recognized across the globe.Learn Google Ads, social media marketing and SEO, Analytics, mobile marketing and much more.The online marketing, sales and digital strategy course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes. Which is why the FrameCADD Diploma in Digital Marketing and Strategy is one of the best digital marketing courses in Pune.
In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! digital marketing has a very wide scope.
The aim of FrameCADD digital marketing course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.
Assessment:
FrameCADD Diploma in Digital Marketing & Strategy students are required to create and develop a full digital plan and campaign that involves conceiving, designing, creating, promoting, executing and measuring a successful launch of an online business, service or product (100%).
What you will Learn in Digital Marketing and Strategy training course:
- Online Marketing & Digital Strategy
- Social Media Planning & Effective Use of Social Media
- Developing and Executing a Digital Strategy
- eCommerce Optimization
Each module will be taught using practical case studies in order to ground all theoretical learning in real-life industry examples. The tutor will deliver core demonstrations of relevant digital tools. Students will have the opportunity of implementing and testing concepts and applications in computer labs.
- Participants who complete this digital marketing course will be able to pursue opportunities in managing online marketing and sales campaigns within client-side marketing organisations, manage large volume e-commerce sites, create and manage
- Digital campaigns within an agency environment, and develop careers in online PR.
Online Marketing & Digital Strategy
Analyse key ways of driving traffic, creating awareness and generating and managing leads online, for businesses and services in FrameCADD’s Digital marketing course in Pune
- Content Marketing Programmes
- Inbound Marketing Strategies
- SEO and Website Optimization
- Pay Per Click Marketing
- Website Analytics
- Email Marketing
- Leveraging Blogging, Micro-blogging, Video, Images and Audio to help engage and activate customers online.
Social Media Planning & Effective Use of Social Media
Analyzing key social media channels and platforms and looking at case studies of businesses that are using social media to develop their business.
- An in depth look at diverse number of social media platforms and channels with relevant case studies
- Develop business cases and objectives for Social Media Programmes
- How to identify relevant social media channels for your business,and measuring campaigns.
- Risks associated with engaging with social tools
- Listening to your customers, competitors and the marketplace
Developing and Executing a Digital Strategy
How to create a digital strategy for your organisation that takes a holistic view of all digital and social channels and platforms and aligns with strategic goals.
- Aligning overall business objectives and goals with digital strategies
- Importance of creating digital personas that represents the behaviors, needs and techno graphics of target audience
- How to analyse and research digital preferences and locations of target audiences
- How to decompose a digital strategy into an executable digital tactic framework which delivers on stated business objectives
E commerce Optimization
Create a programme for testing, measuring and optimizing site content to ensure the sales funnel is constantly meeting targets and goals.
- Case studies demonstrating the power that images, content and information layout have on augmenting conversion outcomes for online properties
- Analyzing B2B, B2C and economics Sales Funnels and assessing effectiveness and potential leakage points
- Optimizing site design augmented with clear calls to action programme
- Implement A/B split and multi-variate testing programmes
- Analyzing site information architecture to ensure no information blockages
Digital Career Opportunities
Participants who complete this best digital marketing course in Pune will be able to pursue opportunities in managing online marketing and sales campaigns within client-side marketing organisations, manage large volume eCommerce sites, create and manage digital campaigns within an agency environment, and develop careers in online PR.
The practical element of the course will also provide adequate digital marketing training and students can expect that they will acquire an expert understanding of how to develop and rollout digital and social media strategies with organisations of all sizes that are aligned with corporate objectives.
Student Profile
Our digital marketing diploma is great for students who have previous marketing experience but wish to upskill and stay abreast of developments in their field of expertise. Many come from medium and large enterprises who are looking to implement strategic digital plans aligned with key business objectives, others come from an agency background and are seeking to develop and understand core strategies for implementing digital campaigns, and finally there tends to be a mix of entrepreneurs and individuals who are looking to either develop new business ideas or make a career switch.
Fees
The fee for this Diploma is Rs 20,000. This is inclusive of tuition, registration, exam fees, interview guarantee and library membership.
Eligibility
Applicants must hold interest in marketing field. Applicants with appropriate experience will be considered under FrameCADD polices for Recognition of Prior Learning.
Visit Us
Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. you can contact us by email.
FrameCADD Student Facilities
FrameCADD Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.
• Online Notes System (FrameCADD CMS)- is an learning system designed to provide you with a range of course material which will enhance and support your learning experience within FrameCADD.
• FrameCADD Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills.
• Free Parking- FrameCADD provides free parking arrangements for students, which provides easy access to all main public transport routes in and out of the city center.
• Subsidized Student Accommodation- Diploma students can avail of the Student PG or Hostel on subsidized rates.
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